FOR IMMEDIATE DISTRIBUTION
Atlanta • June 16, 2006
ING Creating New World-Class Distance Running Event in Atlanta
Inaugural ING Georgia Marathon Will ‘Paint the Town Orange’
ING today announced it will serve as the title sponsor of the inaugural ING Georgia Marathon, a premier distance running event to be held in metro Atlanta on March 25, 2007. The event, created in partnership with the Georgia Marathon LLC, is expected to draw 15,000 participants and cheering spectators from throughout the Atlanta area.
“Atlanta is ING’s Americas headquarters and we are thrilled to work with the city and the state to create what will be the Southeast’s premier sporting events,” said Tom Waldron, executive vice president, ING Americas. “We believe that running is universal and accessible sport and we work hard to help make the races we sponsor exciting, rewarding and fun for every racer and spectator that takes part.”
The ING Georgia Marathon, which will include a marathon, half-marathon and wheelchair events, becomes the company’s 18th major running event. Georgia Marathon LLC estimates that the race will bring approximately $21 million to the city.
The race course will travel through 26.2 miles of the metro Atlanta area’s most interesting and historic areas including the Sweet Auburn District, Inman Park, Decatur, midtown and downtown. Along the way, it will pass landmarks including the King Center, Carter Center, Margaret Mitchell House and Atlanta Botanical Gardens.
“Atlanta has always been a great town for runners and our community consistently shows its support to elite and amateur runners alike,” said Victoria Seahorn, race director. “The ING Georgia Marathon takes the city to the next level and will be on par with some of the best, most respected distance running events in the country.”
To encourage spectator participation, ING will “paint the town orange” with Cheering Zones along the course. These special areas will bring spectators together to bang bright orange noisemakers, create inspiring “GO” signs, listen to live music and provide a much-needed boost to all those running the 2007 ING Georgia Marathon.
Mayor Shirley Franklin has issued a Neighborhood Challenge for residents to create unique viewing areas. During the race, the viewing areas will be judged on theme, creativity, number of spectators and overall spirit. The winning group will receive a donation from ING to help support neighborhood fitness initiatives.
“We expect this race to bring a great spirit of excitement and spirit to the city,” said Mayor Franklin. “I’m confident our residents will embrace this challenge and show some great creativity on race day.”
The company has maintained a long history of support for major marathons and other running events around the world. In addition to the ING Georgia Marathon, the company sponsors 17 other major running events across the globe, including: The ING Amsterdam Marathon, the ING Bay to Breakers 12K in San Francisco, ING Brussels Marathon, ING Miami Marathon, ING New York City Marathon, ING Ottowa Marathon, ING Taipei Marathon, and the ING Thailand Temple Run.
Press inquiries:
ING: Christina Divigard, (860) 723-2293
Georgia Marathon LLC: Victoria Seahorn, (678) 620-3317
Manning Selvage & Lee: Anne O’Neill, (404) 870-6841
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About ING
ING is a global financial institution of Dutch origin offering banking, insurance and asset management to more than 60 million private, corporate and institutional clients in more than 50 countries. With a diverse workforce of more than 113,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand.
In the U.S., the ING family of companies offers a comprehensive array of financial services to retail and institutional clients which include life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits, financial planning and reinsurance. ING holds top-tier rankings in key U.S. markets and serves more than 14 million customers across the nation. For more information, visit www.ing.com.
About the ING Georgia Marathon
The ING Georgia Marathon is the premier running event in the Southeast. The race creates awareness for healthy lifestyles in the local community. The inaugural event runs on March 25, 2007 with approximately 15,000 runners, walkers and wheelchair athletes expected to participate. The event will create an estimated $21 million in economic impact on the metro Atlanta community. For more information, please visit www.inggeorgiamarathon.com.
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